AI Insights · Timothy · April 2021
Q1 2021 Snapshot: Top Film & Television Apps on Android in France
A look at the Q1 2021 performance of the leading Film & Television apps on Android in France, showcasing download and user engagement trends from Sensor Tower data.
As the first quarter of 2021 has wrapped up, we've observed some intriguing trends among the top Film & Television applications on the Android platform in France. The data, sourced from Sensor Tower, provides us with an overview of the download figures and user engagement for these popular streaming services.
Disney+ exhibited a fluctuating pattern in revenue, peaking at around $236K in mid-January and then again at roughly $225K mid-March. Downloads started strong at 95K in late December but saw a gradual decrease to 35K by the end of March. Weekly active users dipped from 1.26M in late December to approximately 1.36M at the end of March, with a notable spike to 1.65M in late February.
Amazon Prime Video showed modest revenue figures, with a slight peak at $62 in early March. Downloads saw a high of 78K in late December, with a general downward trend settling at 42K by the end of March. The app's weekly active users showed a decreasing trend from 862K at the end of December to roughly 776K by the end of March.
Netflix had negligible revenue figures, with occasional weeks showing zero revenue. Download numbers started at 76K in late December, falling to 31K by the end of March. Despite this, weekly active users remained quite high, beginning at 5.2M and experiencing slight fluctuations before ending the quarter at around 4.86M.
Pluto TV: Watch TV & Movies did not generate revenue in this period. However, the app saw a massive download spike to 203K in early February, followed by a descent to 19K by late March. Weekly active users peaked at 175K in early February before decreasing to just under 48K by the end of March.
Molotov - TV en direct, replay, a service based in France, also reported no revenue. Downloads for Molotov began at 38K in late December, with a decrease to 24K by the close of March. Weekly active users were more stable, starting at 259K and peaking at 318K in early March, then slightly dropping to 313K by the end of the quarter.
The presented data offers a snapshot of the performance of these applications, with more in-depth insights available at Sensor Tower. It's clear that while some apps have seen a decline in downloads or active users, the engagement remains robust for these key players in the Film & Television category on Android in France.